Launching the initiative

Towards a Cleaner Jordan Campaign, September 28th, 2019


Since World Tourism Day and World Cleanliness Day perfectly highlight our initiative’s focus; the environment and how it relates to tourism, and they both take place at the end of September, Himmeh w Lammeh chose the 28th of September to launch our national clean-up day event. It was held in strategic partnership with:

  • The Jordanian Hashemite Fund for Human Development (JOHUD)
  • The Royal Society for the Conservation of Nature (RSCN)


And in cooperation with:

  • Ministry of Interior
  • Ministry of Tourism and Antiquities
  • Ministry of Environment
  • Ministry of Social Development
  • Ministry of Health, Ministry of Local Administration
  • Ministry of Endowments, Islamic Affairs, and Holy Places
  • Ministry of Education
  • Ministry of Higher Education and Scientific Research
  • Ministry of Youth
  • Greater Amman Municipality


The Clean Up Day campaign took place in all governorates of the Kingdom in 52 locations which covered touristic and archaeological sites, parks, forests, and the roads leading up to them.  Himmeh w lammeh aimed to lead and initiate partnerships between the public and private sectors to restore the beauty to these precious areas.

More than 35,000 volunteers participated in the campaign, representing different bodies from the private and public sectors, diplomatic missions, civil society associations, many private schools, and various formal and informal institutions. Residential groups also participated in the cleaning campaign within their own residential areas. Over 340,000 tons of litter was collected. The event was covered by several media agencies.


The campaign also highlighted the irresponsible behaviors of littering and reinforced the effects of community collaborations for positive change. It encouraged volunteer work and social responsibility.  At the same time, it drew attention to the need for environmental awareness as it was evident that the basic information on how indiscriminate littering had a profound effect on our water, soil, health, agricultural productivity, economy, and tourism was grossly lacking.